Friday, December 23, 2016

Review of the 2016 Pre-Season Top 10 Return on Investment WRs

Preseason ROI Top 10

The players below appeared in a September 3rd post (found here)  which designated them the Top 10  returning WRs in terms of Return on Investment for 2015.  That list has been updated comparing the preliminary preseason ROI based on the 2015 regular season with the current ROI as of the end of the 2016 regular season (which does not take into account targets, TDs or exclude RB numbers from the calculation).  While a nice way to investigate progress of these players, the ROI results presented will materially change as additional data (Bowl data, players draft declaration decisions, target data, etc) becomes available and so the numbers and rankings will move around before the draft begins April 27th.   So, in comparing last year to this year so far and to avoid any “apples to oranges” comparisons, it is prudent to focus on the percentage above or below the average ROI for each receiver.

ROI is a Screening not an Evaluation Tool

Also, ROI was developed as a screening tool to help football fans see “through the numbers” so sift out potential under the radar players, not as a “Best WR” list.  It simply shows you who is producing so that those players can get a closer look.

The "E" word

To differentiate players who have an increasing trend over each successive statistical category (please see the original article here for a detailed description of ROI) , I came up with the really bad label of “Elite”; I am looking to dump that term given the connotations it may give off.  A better term would be “Progressively Efficient” or “Positive Efficient Trend” (PET?). 

The Top 10

Here is the list of Draft Eligible top performers all of which earned the preseason ROI "Elite" designated with their 2016 actual results.

1. Da'Mari Scott - Fresno State, Sr- 6'0" 211 lbs  Total ROI: 59.2% more production than his expected pro rata share which is 235% better than the average of qualifying players.
Actual Regular Season 2016  ROI: N/A 

No statistics generated 2016 season given health issues for Scott.  He will evidently return on a redshirt for a final year of eligibility.

2. Tanner Gentry - Wyoming, Sr - 6'2" 201 lbs.  38/56/702.  ROI 49.8% (182% above average).
Actual Regular Season 2016  ROI: 20.1% (25%).  

Gentry ends the regular season with the 12th highest raw ROI for qualifying seniors.   A leader on the Cowboys team, he is projected as WR72 by CBS Sports.

3. Cody Thompson - Toledo, Jr - 6'1" 202 lbs.  37/66/825. ROI 45.5% (157% above average).
Actual Regular Season 2016  ROI:  37.1% (130%), 

Good for 5th for all qualifying draft eligible players in 2016. Thompson is returning for his senior season (which is a good thing given so few are tracking his career at this point) to try to top his solid 59/1170/10 stat line, which will give Toledo a nice foundation in 2017.

4. Tyrain Taylor - New Mexico State, Sr - 5'9" 162 lbs. 40/62/690.  ROI 44.5% (152% above average).
Actual Regular Season 2016  ROI: 53.0% (223%)

 Unfortunately, the really low reception total (22) was far short of the minimum receptions required of 41 (at least 1 standard deviation from the mean) for inclusion.  Very slight of build, it would be an achievement for Taylor, who was not his teams primary punt and kick return man, to find a home as a receiver in the NFL.

5.  Jerome Lane - Akron, Jr - 6'3" 220 lbs. 39/73/782.  ROI 44.1% (150% above average).
Actual Regular Season 2016  ROI: 16.3% (1% below average) 

Lane garnered recognition in amateur scouting media, however his regular season stat line of 62/1018/6 placed him at 31st overall in terms of receiving yards. Although a junior, this son of a former NFL linebacker feels he is ready to make the jump and has declared for the draft.   His declaration may prove to be regrettable, given the number of other proven WE talents available in the upcoming NFL draft 2017. Certainly another year in school could have helped him build notoriety for the 2018 draft.

6.  Darren Carrington  - Oregon, Jr. 6'2" 195lbs.  32/45/609.  ROI 41.6% (135% above average).
Actual Regular Season 2016  ROI:  13.8% (16% below average) 

Carrington wisely chose to return to Eugene, OR for his redshirt senior year.  He put up nearly identical numbers with 43 recs for 606 yards and, despite being the Ducks’ leading receiver, could not generate enough offense to be efficient (given the raw data at this point) despite having above average QB play (Ducks pass completion % was 64.4% compared to FBS average of 59.1%).

7.  Josh Reynolds - Texas A&M, Sr. 6'4" 195 lbs.  51/85/907.   ROI 39.4% (123% above average).
Actual Regular Season 2016  ROI: 35.1% (118%).  

Reynolds, who went the JUCO route after receiving no Division I offers out of high school, was again the leading receiver on for the Aggies for what was arguably the most talent WR corps in the country.   Based on a sampling of approximately 30 draft eligible players, Reynolds Final ROI of 54.2% places him as second most productive WR in the country.   CBS Sports has him as WR30 in the 2017 NFL draft.

8.  Jamari Staples - Louisville, Sr. 6'4" 195 lbs. 37/57/638.  ROI 37.2% (111% above average).
Actual Regular Season 2016  ROI: 11.3% (30% below average) 

His workload of 35 catches for less than 600 yards excluded him from our final survey  but Jamari Staples just could not surpass his teammates James Quick and Jaylen Smith in terms of recs and/or yards.  It appears Jamari has no eligibility remaining as he started as a true freshman for UAB’s now defunct football program. 

9.  Rodney Adams, South Florida, Sr. 6'1" 190 lbs. 44/69/816.  ROI 35.4% (101% above average).
Actual Regular Season 2016  ROI: -5.2% for inefficient performance.  

Adams put up 755 yards on 60 receptions,  but saw a marked decline in efficiency.  Using raw numbers, it appears his teams heavy use of running backs (they had about 24% of team receptions and 21% of team yards) took a big bite out of his ROI numbers through the end of the season (final ROI excludes RB statistics).  It will be interesting to see how his final ROI numbers pan out.  CBSSports has him listed as WR45 in the upcoming draft.

10. Caleb Scott, Vanderbilt, Jr. 6'2" 195 lbs.  24/40/339.  ROI 32.0% (81% above average).

Actual Regular Season 2016  ROI: 71.1% (330%) 

Caleb would not have qualified as he had only 20 catches on the year having had to overcome injuries that limited his availability to the final 6 games of the season.  Once healthy, he produced more in his abbreviated season than he did in his entire 2015 campaign.  A junior, it will be interesting to watch Caleb sneak up on sports media for his senior year as a Commodore.  

Shameless Self-Promotion! 

If you found this post interesting, please like or share the original link.

Updates to follow throughout the Bowl Season!

Tuesday, December 20, 2016

Wide Receiver Return on Investment - First Pre-Draft Rankings

Welcome to the Post Season!

The Bowl season has begun and we are 4 months from the NFL Draft in Philadelphia, the City of Brotherly Love.  But love ain’t got nothing to do with the business of football where it’s all about winning.  Over the course of the season, this space has attempted to bring cold statistical analysis based on the numbers every week.  The goal? To introduce the reader to some players who may not be household names.  The yardstick used is Return on Investment – that is, how much additional production does a receiver provide given his work load allotment.  This measurement is based on rates and not raw numbers which don’t always give proper context.

ROI in Constant Motion

During the time between Bowl Season and the April 27th draft, the final ROI rankings will be adjusted based on inclusion of WR targets, which will help generate the final listings.  Currently, I’ve added up player targets the old fashioned way (going through play by play sheets) and will continue to do so all winter.   

I hope to use other sources to further screen out RB reception statistics from the final analysis.  RB stats, based on the way they are used in the passing game, can skew WR ROI for better or worse.
Throughout the year, I included ROI for FBS, FCS, Division II and Division III football.    Because of the extensive work involved in tabulating targets, only a select few non-FBS receivers will be included in the final tables.  I’m hoping to include anywhere from 10-30 receivers from the other three divisions to be selected at my discretion.

What is ROI?

Final ROI is composed of three scores: Reception ROI , Yard ROI and Touchdown ROI (for more detail on how these numbers are calculated, please see   Return on Investment).  Each score is ranked (#1 being the best) and the rankings averaged so that player with the lowest average ranking has the best Return on Investment.

ROI is designed to be a way to objectively look at statistics and in no way a predictor of future NFL success since so many factors that cannot be conventionally measured (called intangibles by many) go into making a superior receiver (or seamstress or stockbroker or chef).  ROI should introduce the reader to some new names for deeper research.

Regular Season 2016 ROI - Raw Stats (inclusive of RB figures)


Based on the stats to date, here are the top ROI WRs who meet the minimum eligibility requirements that may be entering this year’s NFL draft.  Players not listed either did not have enough receptions to qualify, had negative efficiency or have not declared for the NFL draft. 




School
Player
Targets
Recs
Yards
TDs
Avg Rank
ELITE?
1
Syracuse
126
94
1482
14
          3.67
Yes
2
Texas A&M
77
49
885
10
          4.33
Yes
3
Northwestern
121
84
1196
12
          6.67
Yes
4
Augustana (SD) Division II
125
77
1490
21
        10.00
No
5
East Carolina
85
45
818
8
        10.67
No
5
North Carolina
29
16
309
4
        11.00
No
5
Oklahoma State
107
62
1209
9
        12.33
No
8
Purdue
97
49
951
10
        12.33
No
9
Utah
79
43
684
5
        13.00
Yes
10
North Carolina
72
48
768
7
        13.33
No
11
Western Michigan
123
91
1427
18
        13.67
Yes
12
Hawaii
109
70
1036
7
        13.67
Yes
13
Ohio
88
53
872
4
        13.67
Yes
14
Miss St
114
68
873
12
        14.33
Yes
14
Eastern Washington
132
107
1520
15
        15.33
Yes
16
Michigan
89
52
826
7
        15.67
No
17
Clemson
114
84
1171
10
        16.00
Yes
18
Oklahoma 
110
74
1465
16
        16.00
No
19
Houston
Chance Allen
94
56
815
6
        16.33
No
20
Wyoming
114
65
1213
12
        16.67
Yes
20
Akron
100
62
1018
6
        17.00
Yes
22
Saint Cloud (MN)
120
71
1142
7
        17.67
Yes
23
USC
91
63
781
9
        18.67
Yes
24
Northern Illinois
146
87
1156
8
        18.67
Yes
25
Michigan
64
43
518
4
        20.33
No
26
Georgia State
122
67
968
5
        20.67
No
28
Michigan
58
31
469
2
        23.67
No
28
North Carolina
126
91
1027
5
        23.67
No

James Washington evidently confirmed he will return to Okie State but I left him on the list just to give an idea of where he fit in.  Jake Butt is on the list to provide context to the Michigan WRs.  And, also  because of his last name.  Mack Hollins did not make the minimum reception cut, but I included him because he was on pace to qualify prior to injury. 

Updated numbers will be posted after the National Champion has been crowded.  Until then, I will update this space with opinions about the members of the list is scouting report form. 

Shameless Self-Promotion! 

If you found this post interesting, please like or share the original link.

See you next week!