Ten Super Efficient Wide Receivers for the 2016-17 NFL Draft No One is Talking About

Return on Investment - A Measuring Tool 

In evaluating Receivers, it is tempting to use raw statistics as a measuring stick,  but how do you compare players stats for a WR in a run based system vs one in a more balanced or pass heavy system?  Is it sensible to just focus on the players with the most receiving yards or TD or both? 

ROI or Return on Investment is a simple way to approach to comparing production efficiency between receivers regardless of statistical volume. 

Quite simply, ROI compares the relationship between the rates of a receiver’s of targets, receptions and yards relative to the rest of the team and analyzes the numbers from an efficiency standpoint.  For more on ROI, please follow this link.

Until reliable FCS passing targets numbers circulate, ROI will be based only on receptions and yards. 

ROI Plus...

Of the 200 FCS receivers in terms of reception yards, we have reduced the list down to 10 draft eligible players who check the box on the following criteria:

Standard Deviation Range

Within 1 standard deviation of the average number of receptions for the Top 200 receivers in the sample (the average number of receptions was 57.9).

Reception to Touchdown Ratio

Had a Reception to Touchdown ratio that was better than the average of 1 TD per every 11.56 receptions.

Minimum Raw ROI

Raw ROI was above the 14.4% average (that is, each player generated greater than 14.4% more reception yards than their share of receptions).

Below Average QB Completion Percentage

Team pass completion % was below the 59.1% of all FCS teams (thus, the WR had to contend with statistically less accurate QBs).

Minimum Adjusted ROI

Finally, the receiver’s QB weighted ROI (which considers QB accuracy) is also above the 13.8% average.

Of the Top 200 receivers in FCS, only ten meet the above criteria.

Player	School	Recs	Yards	TDs	Recs /TD	% Team Recs	% Team Rec Yards	ROI	ROI/Avg	Team Comp %	QB Adj ROI
Deangelo Yancey	Purdue	49	951	10	4.9	15.7%	26.9%	71.1%	4.93	56.0%	73.8%
Josh Reynolds	Texas A&M	61	1039	12	5.1	23.9%	31.3%	30.9%	2.15	54.4%	35.3%
Josh Magee	South Ala.	49	822	5	9.8	21.0%	25.9%	23.3%	1.62	56.0%	26.1%
Tim Patrick	Utah	45	711	5	9.0	21.2%	25.2%	18.9%	1.31	53.1%	24.5%
Tanner Gentry	Wyoming	72	1326	14	5.1	34.3%	41.3%	20.6%	1.43	55.4%	23.9%
Austin Carr	Northwestern	90	1247	12	7.5	31.9%	39.1%	22.6%	1.57	58.4%	23.2%
Marcus Kemp	Hawaii	73	1100	8	9.1	28.4%	34.5%	21.6%	1.50	58.7%	21.9%
Jerome Lane	Akron	62	1018	6	10.3	28.6%	33.2%	16.3%	1.13	54.8%	20.2%
R.J. Shelton	Michigan St.	53	789	5	10.6	25.1%	29.6%	17.7%	1.23	57.0%	19.5%
Kenny Golladay	Northern Ill.	87	1156	8	10.9	37.5%	43.0%	14.7%	1.02	58.0%	15.6%
Top 200 Averages		58			11.6			14.4%		59.1%	13.8%

The Top 10

 DeAngelo Yancey:  He was consistently a top 10 ROI receiver this year.  Played on a team without a lot of success so fell through the cracks. Not only was he #1 in ROI (for WR's within 1 stdev of the Receptions average) but it took him less than 5 receptions to manufacture a touchdown in 2016.  For perspective, the projected WR1 Mike Williams from Clemson scored every 8.9 receptions. Overall receiving yardage leader Trent Taylor of Louisiana Tech scored every 11.3 catches. 

Josh Reynolds: I’ve been talking about him since he got to TAMU from JC – tough, confident and will outlast the DBs.  On a team that recruited so many top high school WRs, Reynolds was clearly the best wide out for the Aggies.  If I had to go into battle with one WR in this draft, this is my guy.

Josh Magee: Have to admit I knew nothing about him until this final run of the analytical model because his reception total must have risen above the minimum required for inclusion in the rankings.  Former MLB player who transferred from Alabama to UAB (to be close to home after his father became ill) to Southern Alabama (after UAB shut down their program), he has a lot of wear on the tires but that experience could come cheap if he’s invited in as an UDFA.

Tim Patrick: He was dominant in ROI for most of the year and then his reception total waned to up him under the minimum required for inclusion but he’s come back at the end of the year. Not flashy, but a big target who can come down with the ball.

Tanner Gentry:  After Josh Reynolds, I’m hitching my wagon to Tanner.  Just a tough guy who has a huge desire to win.  Played hurt most of 2015 before he had to shut it down early, he picked up where he left off last year where he was also a high ROI player.  Watch him in the Mountain West championship game hoist his team on his back to make play after play down the stretch to almost pull the upset.  The guy will grind and grind and grind.

Austin Carr: In 2015, Nebraska WR Jordan Westerkamp was a player I didn’t want to acknowledge as having the goods but he played so well week in and week out, I had to pay homage by making him my Twitter page banner.   In 2016, it was Carr who kept defying my assertion that he would fade away.  He never did fade and was actually one of the 3 Biletnikoff Award finalists.  Typically, ROI erodes as receptions increase beyond 1 standard deviation of the average but in this case, Carr has blown away that myth. Not sure where I would draft him and not sure how I think his career will go but he’s a quality man that will instantly give any team a locker room lift.

Marcus Kemp:  The scout who convinces his team to throw the dice on this man as an UDFA will end up a GM somewhere.  Kemp is the best kept secret out there at his position.  He is a tough, smart, experienced receiver who works to set up the DBs all game to exploit them once they think they know his next more.   He was possibly the only weapon Hawaii  had on offense yet defenses couldn’t stop this 1,100 yard gainer.

Jerome Lane:  Lane’s father Robert was a NFL LB and, although his son plays a different position, he has a similar fire and attitude to win.  Despite playing for an Akron team that struggled, he went over 1000 yards receiving and maintained well above average ROI.

R.J. Shelton: I have to admit, when Conner Cook went to the NFL, I kinda checked out of MSU.  Like Magee, I have not followed Shelton and will need to do some research before giving an opinion.

Kenny Golladay:  In 2015, I expected a receiver named Juwan Brescacin to start his senior year as the #1 option in the NIU receiving game.  His final year was stunningly silent due to the domination of a University of North Dakota transfer named Kenny Golladay who, for lack of a better term, ate Brescacin’s lunch. Kenny has been the go to guy at NIU and should be a nice pick up at the next level.

Shameless Self-Promotion!

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